Employment History
Marketing Operations Manager
PubNub
October 2022 – November 2023
Marketo power-user focused on improving our reach, performance and conversion of our email channel. Marketing technology SME responsible for improving processes across tech stack including Salesforce, Adobe Dynamic Chat, Demandbase, Mode, and other third-party tools.
- Expanded marketable database by 400%, including improving capture of specific product interest enabling the launch of targeted nurture programs.
- Improved deliverability rate from 85% to 99.4%. This increase led to a 15% increase in open rates.
- Developed and executed dozens of multi-channel marketing campaigns.
- Enhanced marketing automation workflows including data-driven lead scoring, resulting in improved conversion rates across all funnel stages.
- Collaborated with data and sales teams to refine lead lifecycle management, optimizing web form functionality to boost content downloads by 15% resulting in an additional 7% increase of qualified opportunities from downloads.
- Marketing team lead on internal AI initiative to ensure marketing’s unique needs and goals were effectively integrated into the development and implementation.
- Collaborated with internal teams and external vendors to translate data insights into actionable recommendations.
- Implemented data-driven solutions and provide training to enhance analytical capabilities across the organization.
Senior Demand Generation Manager
NoiseAware
January 2022 – September 2022
Demand generation manager with a focus on improving funnel conversion rates, establishing lead scoring for improved user insight and developing NoiseAware affiliate program.
- Developed and executed comprehensive multi-channel marketing campaigns, focused on increasing engagement: increased engagement metrics by 20% for B2B and B2C segments via tailored nurture programs increased affiliate program participation by 14%.
- Increased email key performance indicators by 5-10% in click-to-open and open rates through strategic Marketo optimizations, including template development, link tokenization, database management, and reporting infrastructure improvements.
- Developed and implemented lead scoring models in collaboration with sales and marketing teams, improving lead qualification accuracy by 27%.
- Developed and executed a comprehensive Account-Based Marketing (ABM) strategy targeting high-value accounts, resulting in 21% increase in engagement and 9% growth in conversion rates.
- Collaborated with cross-functional teams to develop a marketing roadmap aligning with product to deliver projects on time and contribute to a cohesive brand strategy.
- Hosted webinars with industry
- Directed and wrote product demo video showcasing product features and benefits.
Marketing Automation Specialist
EverCommerce
December 2020 – December 2021
I was responsible for supporting subsidiary marketing teams, optimizing their tech stack, building reports, and quarterly and annual goal setting for each team’s email performance, as well as quarterly performance reviews, lead scoring development and roadmap updates.
- Developed and standardized a training program for Marketing Managers, enhancing their proficiency in Marketo and ensuring consistent marketing automation practices.
- Conducted thorough quality assurance for Marketo programs and assets, leading to improved accuracy and performance of marketing campaigns.
- Performed A/B testing for all new nurture programs leading to a 24% increase in form fills and 11% increase in click-to-open rates.
- Managed end-to-end lifecycle marketing programs across subsidiaries.
- Streamlined reporting processes across subsidiaries and optimized Marketo instances, resulting in enhanced marketing automation effectiveness and efficiency.
Marketing Coordinator
Company.com
March 2018 – July 2020
Built event practice from scratch, including acquiring materials and shipping processes, event strategy and KPI tracking, integration with Marketo and follow-up communications and reporting. Became key front-line marketing resource for planning, developing, and implementing marketing automation, social media marketing, content promotion, lead acquisition and lifecycle marketing efforts.
- Development of channel partner and direct user emails
- Marketo email implementation and tracking
- Created weekly reports tracking user interaction
- Created a yearly report of conferences and tradeshows where sponsoring or exhibiting would have a positive ROI
- Development of promotional marketing materials
- On-site management of tradeshow booths
- Built landing pages in Marketo and Webflow
- Created step-by-step user guides for new products
- Managed and contributed to the blog and all social media channels
Marketing Manager
Prelaunch Labs / Brandleap
August 2016 – March 2018
Managed all aspects of the marketing department for Prelaunch Labs including brand marketing, product marketing, and online product reviews. Oversaw all customer interactions for the Brandleap SaaS service. Traveled across the country giving demonstrations with our channel partners.
- Development of promotional emails, product collateral sheets, and website.
- Development of marketing collateral
- Managed email marketing campaigns
- Managed product launch campaigns
- Tracking marketing ROI
- Sales development
- IT Administrator
- Built and maintained company websites
- Oversaw all accounts billable and receivable
- Managed all social media accounts
- Supported client integration and set up
- Provided public demonstration of our services at trade shows and other industry events.
- Prospected for new clients across the US and Canada
Prelaunch Evangelist & Product Reviews Manager
Managed their nationwide product marketing tool, where experts in their field host events and discussions about new products coming to market. Rebuilt their online product reviews program to include the review and a quantitative consumer research study in one package. Additionally, I helped the brand uncover product issues as the product entered the pre-production stage.
- Tracked and planned events for all Evangelists in the US
- Provided clients with monthly reports on Evangelist activities
- Recruited Evangelists and train them on the products
- Tracked all sales from our retail and e-commerce partners
- Provided universities with new products for class development
- Retooled the concierge reviews program
- Maintained relationships with our partners
Founder & Event Director
Do Stuff Austin
August 2011 – January 2018
Do Stuff Austin was an events company that would host a variety of events in locations across Austin, TX.
- Tracking all invoices with event locations and sponsors
- Keeping all events at or under budget
- Building event plans based off the market research of the Austin area
- Create and manage social media campaigns across many platforms such as Facebook, Meetup and LinkedIn
- Build marketing plans with the help of Google Analytics
- Hosting / emcee both private and corporate events
- Recruit local business partners to become sponsors to build revenue
- Yearly charity events
Additional Roles
Federal Events Coordinator
SolarWinds
2015 – 2016
Online Operations Manager
Cash Pawn
2010 – 2015
Quizmaster
Geeks Who Drink
2012 – 2013