Employment History
Marketing Operations Manager
PubNub
October 2022 – present
I optimized the operational workflows using Marketo to improve conversion at each stage of the funnel. This included establishing a scalable lead scoring system to allow for a better understanding of user data. Additionally, I worked with cross-functional partners to revitalize marketing processes in various marketing automation tools including Salesforce, Adobe Dynamic Chat, DemandBase, Mode and other third-party tools.
- Growing the marketable database 4X it’s prior size. Allowing for multiple new targeted nurture programs
- Improved deliverability rate from 85% to 99.4%
- Retooled all web forms allowing for more conversions and content downloads
- Worked cross-functionally with data and sales teams to manage lead lifecycle, from acquisition through qualification
- Worked with the internal AI product team to ensure marketing’s unique needs and goals were effectively integrated into the development and implementation
Senior Demand Generation Manager
NoiseAware
January 2022 – September 2022
I developed and executed dozens of multi-channel marketing campaigns. Designed and built nurture programs for B2C and B2B prospects and customers. With the Marketo optimizations I implemented I was able to increase important email KPI’s with a subsequent 5%-10% rise in CTOR & OR. Additionally, I built and managed the NoiseAware affiliate program.
- Optimization of the existing Marketo instance, including building new templates, tokenizing links, cleaning up the database and creating a reporting infrastructure
- Collaborated with UX, product and development teams in creating a marketing roadmap for new releases
- Built several Drift playbooks for the website
- Hosted webinars with leaders in the vacation rental industry
- Directed and wrote product demo video
Marketing Automation Specialist
EverCommerce
December 2020 – December 2021
As part of the Lifecycle Marketing team my goal was to help our subsidiary marketing teams optimize the tools they are using. This included building email reports and setting quarterly and yearly goals for each marketing team. Every quarter I built and provided an overview of prior performance and provided a roadmap for improvements. Additionally, I worked to launch to launch 2-3 new Marketo implementations per year.
- Development of Marketo Training Program for existing Marketing Managers and all new hires
- Managing all new Marketo implementations
- Managing end-to-end lifecycle marketing programs across subsidiaries
- Performing QA for Marketo programs and all the assets within.
- Standardizing reporting process for subsidiaries
- Optimization of all Marketo instances, including rebuilding a Center of Excellence
Marketing Coordinator
Company.com
March 2018 – July 2020
Built event practice from scratch, including acquiring materials and shipping processes, event strategy and KPI tracking, integration with Marketo and follow-up communications and reporting. Became key front-line marketing resource for planning, developing, and implementing marketing automation, social media marketing, content promotion, lead acquisition and lifecycle marketing efforts.
- Development of channel partner and direct user emails
- Marketo email implementation and tracking
- Created weekly reports tracking user interaction
- Created a yearly report of conferences and tradeshows where sponsoring or exhibiting would have a positive ROI
- Development of promotional marketing materials
- On-site management of tradeshow booths
- Built landing pages in Marketo and Webflow
- Created step-by-step user guides for new products
- Managed and contributed to the blog and all social media channels
Marketing Manager
Prelaunch Labs / Brandleap
August 2016 – March 2018
Managed all aspects of the marketing department for Prelaunch Labs including brand marketing, product marketing, and online product reviews. Oversaw all customer interactions for the Brandleap SaaS service. Traveled across the country giving demonstrations with our channel partners.
- Development of promotional emails, product collateral sheets, and website.
- Development of marketing collateral
- Managed email marketing campaigns
- Managed product launch campaigns
- Tracking marketing ROI
- Sales development
- IT Administrator
- Built and maintained company websites
- Oversaw all accounts billable and receivable
- Managed all social media accounts
- Supported client integration and set up
- Provided public demonstration of our services at trade shows and other industry events.
- Prospected for new clients across the US and Canada
Prelaunch Evangelist & Product Reviews Manager
Managed their nationwide product marketing tool, where experts in their field host events and discussions about new products coming to market. Rebuilt their online product reviews program to include the review and a quantitative consumer research study in one package. Additionally, I helped the brand uncover product issues as the product entered the pre-production stage.
- Tracked and planned events for all Evangelists in the US
- Provided clients with monthly reports on Evangelist activities
- Recruited Evangelists and train them on the products
- Tracked all sales from our retail and e-commerce partners
- Provided universities with new products for class development
- Retooled the concierge reviews program
- Maintained relationships with our partners
Founder & Event Director
Do Stuff Austin
August 2011 – January 2018
Do Stuff Austin was an events company that would host a variety of events in locations across Austin, TX.
- Tracking all invoices with event locations and sponsors
- Keeping all events at or under budget
- Building event plans based off the market research of the Austin area
- Create and manage social media campaigns across many platforms such as Facebook, Meetup and LinkedIn
- Build marketing plans with the help of Google Analytics
- Hosting / emcee both private and corporate events
- Recruit local business partners to become sponsors to build revenue
- Yearly charity events
Additional Roles
Federal Events Coordinator
SolarWinds
2015 – 2016
Online Operations Manager
Cash Pawn
2010 – 2015
Quizmaster
Geeks Who Drink
2012 – 2013